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Read MoreImproving the integrity of online education with eye tracking
Eye tracking has the potential to improve confidence in online education. Learning in both higher education and corporate settings is increasingly shifting toward an online format. There are 6.7 million college students taking at least one online course this year, which is an all-time high at 32%. Companies are investing in online training programs for their employees as well; about $2 billion a year is...
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Read MoreMobile Eye Tracking Provides Insight for Retailers
Next time you’re at the grocery store, don’t be surprised if you see a fellow shopper cruising the aisles wearing a mobile eye tracker. Retailers and consumer goods manufacturers are hiring market research companies that use mobile eye tracking, like Simple Usability and Perception Research Services (PRS), to get a better understanding of the consumer decision-making process. Using insight from mobile eye...
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Read MoreEye Movements May Detect Stroke
Eye movements could be the key to reducing the number of stroke-related deaths that result from missed or delayed treatment. A small study lead by John Hopkins University School of Medicine associate professor, David Newman-Toker, found that a wearable eye tracking device could help doctors determine whether continuous, disabling dizziness is due to a stroke or something as benign as an inner ear...
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Read MoreLow Cost Eye Trackers to Change the Industry in a Big Way
Until now, low cost eye trackers were only available if you pieced together a DIY system from off-the-shelf partsand combined it with open source software. Earlier this month, however, Denmark-based startup Eye Tribe announced an eye tracking hardware accessory and SDK for $99. Eye Tribe’s initial strategy is to target developers by getting the SDK in the hands of programmers who can begin developing eye...
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Read MoreComparing the latest in HMD wearable technology
This year has seen an explosion in wearable technology. There is an abundance of health monitoring watches and sensors, clothes that move when looked at, and of course a profusion of smart glasses lining up to compete with Google Glass. The Head Mounted Display (HMD) marketplace is certainly a hot one, and we’re seeing a variety of different approaches from simple displays and video-only glasses, to...
Most Recent Articles
Improving the integrity of online education with eye tracking
Eye tracking has the potential to improve confidence in online education. Learning in both higher education and corporate settings is increasingly shifting toward an online format. There are 6.7 million college...
Read MoreEye tracking study suggests movie subtitles as language learning tool
Have you ever attempted learning a second language but it just didn’t click for you? An eye tracking studymay show you why your methods weren’t working. Researchers from Michigan State University and Portland...
Read MoreMobile eye tracking: Pros and Cons
Researchers identified some limitations and potentials of mobile eye...
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Mobile Eye Tracking Provides Insight for Retailers
Next time you’re at the grocery store, don’t be surprised if you see a fellow...
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The eye tracking price-quality tradeoff
After reviewing our Eye Tracking Update stats for the last six months, it...
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Eye tracking may improve shocking statistics reported in recent poll
The National Sleep Foundation published the results of the National Sleep in...
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The iCRAFT: A new avenue for eye tracking
Eye tracking researchers have explored the technology’s potential in the...
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